In the ten years since Tanya Farah has launched her collection, her feminine, easily wearable, and exquisitely detailed designs have struck a responsive chord among retailers and customers alike. Farah understands the need for simplicity and elegance. "Women want jewelry with designs that are understated, creative, unique, and manage to express their individuality. They also want jewelry that accentuates their beauty and yet works on all levels of their hectic lives."